About me...

Your Marketing expenditure only pays for itself if your supply chain works!

After having been in Furniture development, sourcing, marketing, distributing, manufacturing and shipping for decades I am now offering to share my knowledge and network with people and companies who import - or wish to import - direct from South East Asia.  I am a unique partner to work with, since for the last more than 10 years, I have tested methodology, experiments and various development projects using my own money, and taking my own risk. In addition I understand your business as a wholesalers or retailer since I have been in your shoes for many years. Now, I have made it my job to fight in your corner for your projects to come to fruition - and remain fruitful. 

My Background...

I started in the furniture industry in the 90'es as an area export manager for a large Danish Pine Furniture Factory - Oestergaard. This led to being invited to join a Hereford Based Furniture Factory as the MD with emphasis on sales and Marketing - you might remember this company as Goldcrest Furniture. I doubled the turnover - and the productivity, during my 5 years there. 
In 2005 I launched an e-commerce retail business - OAKEA - in which I only offered furniture we had imported direct ourselves. 

What I would like to do for you...

  • Selection process to find the best supplier(s) for your project(s) 
  • Design and product development with a view to find the right balance between quality and cost
  • Prompt Feedback of real issues occurring in your active supply chain, through personal presence in the factories, and/or the value chain behind them
  • Connecting with the decision makers in your supply chain and achieve better deals/terms for you
  • Identification of potential cost saving, quality enhancing or technology improvement opportunities in the value chain
  • Identification of technical strengths – and weaknesses – of factories, in order to cherry pick the right supplier for a given project/product
  • Reveal opportunities of utilising a latent strength or competitive advantage in a factory for product development. 
  • Thorough and repetitive check-up and assurance that required specifications are being met
  • Developing, maintaining and policing systems for documentation and specifications 
  • Organising and managing marketing materials – such as photography – being carried out at the source, ensuring that your marketing of products is planned alongside the product development, and not as an afterthought
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